Secret Product

Introduction

One half of software product development – the theory – is clearly visible and takes the form of an endless supply of books, blogs, articles, frameworks and more.

But the other half – the practice– remains hidden behind a mask of secrecy. For obvious reasons, what people are willing to say in public is often very different to what they will say privately.

Secret Product removes the mask and reveals the practice of software product development in graphic detail.

Based on confidential interviews with leaders who work with digital products, each issue of Secret Product takes the reader inside a real company and reveals the frequently messy reality about what happens when theory is put into practice.

Secret Product allows contributors to help others by describing their experience honestly and providing the details that could never be disclosed publicly.

Secret Product allows readers to accelerate their careers by being able to leverage the experience of others during interviews, as part of pitches, within proposals and while at work.

Cases

Aligning the 4P’s: Product, price, place and promotion